alurka
We’re a new studio, and we’re open today.

We help businesses stop doing the same little task five times a day.

We’re Alurka. We build quiet little automations for your WhatsApp, sheets and marketplaces, with a calm dashboard so you can peek in any time, and we look after the whole thing every month so you don’t have to think about it.

Live in 2 weeks
Month-to-month
You own your data
Your workflow · live
~12h saved this week
IncomingSorted
WhatsApp
“Berapa harga?”
Receipt
Photo from kasir
Voice note
0:42
Order #0214
Logged · 09:41
Invoice
Sent to customer
Reply drafted
Awaiting your OK
Messages, receipts and notes flow in. Logged orders, sent invoices and drafted replies flow out. You stay in the loop on WhatsApp.
Connects with the tools you already use
WhatsAppGoogle SheetsTokopediaShopeeGmailXenditNotionMailchimpWhatsAppGoogle SheetsTokopediaShopeeGmailXenditNotionMailchimp
From the founders
Hi, we’re Bryan and Frederick.

We started Alurka because we kept watching friends who run small businesses do the same little tasks every single day: copy a WhatsApp order into a sheet, type out an invoice, chase a customer for payment, write the same reply for the hundredth time.

We’re not a software company. We’re two people who sit down with you, figure out what’s draining your week, and quietly build a little something that does it for you. Then we keep it running. When something breaks, you hear it from us first, usually with a “fixed it, all good” message on your phone.

You don’t need to learn anything. You don’t need to log into anything you don’t already use. You just keep doing what you do best, and a little bit of your week comes back.

Bryan & Frederick
Founders
02 · What we’d build for you

Three little workflows we’re ready to ship.

We’re a new studio. These are the first three workflows we’ve designed end-to-end and are set up to build for you in two weeks. If yours looks a little different, just ask.

A small bakery
The first thing we'd build
WhatsApp + sheets

Stop copying every WhatsApp order into a notebook by hand.

Orders land on your phone the same way they always have. They just also land (already typed, already tallied) in tomorrow's prep sheet. You open the sheet at 5am with your coffee, not at midnight after closing.

About 8 hours a week of copying, gone.
A multi-channel shop
For sellers on more than one marketplace
Shopee + Tokopedia + invoices

One stock count instead of three. Invoices that send themselves.

Every Shopee, Tokopedia and walk-in sale feeds the same stock count. Invoices go out the moment payment lands at Xendit. The reconciliation that used to take half a day takes ten minutes.

Roughly 70% less admin time, enough to skip a new hire.
A tutoring or service business
For anyone who runs trials and follow-ups
Follow-ups + reminders

Every parent who fills the form hears back the same minute.

A new sign-up triggers a personal welcome in your voice, a schedule, and a soft reminder the day before the trial. None of it written by you. All of it sounding like you.

In our pilot tests, trial-to-paying roughly doubled.
03 · Your dashboard

One quiet page that tells you everything is running.

You don’t have to use it. Most days nothing’s on fire and you won’t open it. When you do, here’s what’s there.

rinasbakery.alurka.com
Tuesday · 19:11 WIB
Good morning, Rina.
All systems quiet
Nothing needs you today.
0 errors · 0 approvals waiting · last hiccup 14 days ago
Tasks done today
42
vs 6 by hand
Hours saved this week
11
≈ a full work morning
Avg reply time
48s
down from 4 hours
Active workflows
3 running · 0 paused
WhatsApp orders → prep sheet
WhatsApp · Google Sheets
Healthy
Last run
2 min ago
Next
continuous
Today
142 today
Marketplace stock sync
Shopee · Tokopedia
Healthy
Last run
14 min ago
Next
in 16 min
Today
96 today
Auto-invoice on payment
Xendit · Gmail
Healthy
Last run
just now
Next
on payment
Today
18 today
Recent activity
live
WhatsApp order #0214 logged
just now
Invoice sent to Pak Andi
2 min ago
Reply drafted for 3 customers
8 min ago
Shopee stock synced
23 min ago
Follow-up sent to last week's customers
1h ago
From Alurka · this week
Tightened your invoice template
Mon
Less typos in customer names. Catches Bahasa diacritics now.
Added Shopee abandoned-cart follow-up
Wed
Sends a friendly nudge 24h after a customer leaves an unpaid order.
Backup verified ✓
Thu
Yesterday's nightly backup restored cleanly in a test environment.
— Bryan & Frederick
04 · Where it lives

Two places it can run.
You pick where your data lives.

You’re not just buying a workflow. You’re choosing where it sits. Whichever you pick, we look after it the same way every month.

Pattern A
Most clients

On our care server.

We run your automation in a private workspace on infrastructure we look after for you. Up and running in days.

chatwebALURKA · CLOUDyour workspaceanother workspaceanother workspaceisolated · backed up nightly
HostingWe handle it end-to-end
DataYour own isolated workspace
BackupsNightly, off-site
For teams that…
For owners who want it just to work. You message us; we make it happen.
Pattern B
On request

On your own server.

We set up a small server in your company's name. You hold the keys. We still maintain it for you every month.

chatwebYOUR SERVERworkflowsyour dataowned by youwe maintain · you own
HostingYours to own
DataStays on your server
BackupsSet up, handed to you
For teams that…
For teams that want full ownership, without the headache of running it themselves.
05 · Honest answers

The things people ask us first.

No. We do the building, we do the maintaining, and we explain things in normal language. You tell us what you want to happen, and we make it happen. If a tool we use changes and breaks something, that's our headache, not yours.
Two weeks is the normal pace. Simpler ones can be live in a few days. For anything bigger we'd rather take an extra week than ship something that breaks at 7pm on a Friday.
No. It's month to month, and you can pause or cancel any month. We earn it back by being useful, not by writing scary contracts.
WhatsApp Business, Google Sheets and Workspace, Tokopedia, Shopee, BukaLapak, Xendit, Mailchimp, Notion, Gmail. Most things with a public API, really. If you're not sure, just ask in chat. We'll tell you yes or no in a sentence.
Yes, your accounts stay your accounts, we just connect them. We use access keys you can revoke whenever you want. And whichever hosting option you pick (see above), your workspace stays isolated from anyone else's.
Great, we'll hand it over cleanly. Everything we build runs on tools you already own, so there's nothing hidden behind us. We're a partner, not a hostage situation.
06 · Let’s talk

Tell us the bit of your week
you’d hand off first.

One message. No form. No slide deck. We usually reply within an hour during business hours, and we’ll tell you honestly whether automating it is even worth doing yet.

BF
Alurka — Bryan
online · typically replies in an hour
Type a message…